Recent projects
Client: smartclip
Project: Various
Headquartered in Hamburg, Germany, smartclip is the adtech development unit of RTL Group, Europe's leading free-to-air broadcaster group. smartclip's proprietary advertising technology is custom built for the needs of European broadcasters and publishers - enabling media owners to implement smarter monetisation strategies. Delivering the most innovative ad experiences spanning in-stream, out-stream, addressable TV, connected TV, audio and gaming, smartclip empowers brands with true cross-screen storytelling opportunities on all devices.
I work with the team on a range of projects, including industry white papers, online information resources, user guides and marketing collateral. Details of recent projects are below.
Katie is incredibly talented and we trust her for writing, editing, and proofreading different types of copy — ranging from highly diverse and often complicated topics. It is astonishing how quickly and diligently Katie can produce excellently written content and we highly cherish her work.
smartclip
Project:
Focusing on casual gaming advertising, particularly the high-performing rewarded video ad format, this white paper provides advertisers with the insight, expertise and knowledge they need to take their campaigns to the next level.
Project:
The New Life of the Living Room White Paper
Offering exclusive insights into media consumption habits in Europe, this white paper presents the results of extensive research commissioned by RTL AdConnect and smartclip and translates these results into actionable opportunities for advertisers and brands.
Project:
Adtech & Video Advertising Glossary
An online A-Z of straightforward, easy-to-understand definitions for all the key adtech terms.
